Diane Krause-Stetson
Executive Coach and
Management Consultant

Lead Your Life

318 N. Turtle Bay Road
P.O. Box 671
Elkhart Lake, WI 53020

879 LaSalle Street
Unit 2
Chicago, IL 60610




What are others saying about coaching?

“Coaching is the place a client can think what they've never thought, say what they've never said, dream what they've never dreamt, feel what they've never felt and achieve what they've never thought possible."

~ Dave Ellis

"Most leaders like executive coaching because:  they receive direct one-on-one assistance from someone they respect; they don’t have to leave their offices; it fits their timeframes and schedules; they can see fast results, if they’re dedicated.”

~ Training & Development, 3/1/99

“Executives and HR managers know coaching is the most potent tool for inducing positive personal change, ensuring better-than-average odds of success and making the change stick for the long term.”

~ Chicago Tribune, 12/17/00

“Clients also say that coaches give them a fresh perspective.  ‘A lot of times you’re fighting fires and don’t see an easier way to solve the problem,’ Parkurst says.  The objective, distanced view of a coach can also lead to new ways of looking at issues because the coach’s ideas aren’t limited by politics or a position within the company.”

~ Infoworld, 5/24/99

“Personal coaches are a hot commodity among executives these days.  Never mind the mansion, the Mercedes, the membership in the exclusive country club.  In corporate America today, the sign that you have truly arrived—or at least that you are being groomed for arrival—is an executive coach.  Your own personal coach, that is.  Even if the coach’s assignment is to render you less obnoxious, his or her presence at your elbow signals that you are regarded by the company as entirely too valuable to fire or shoot.”

~ Training, 3/1/98

“Across corporate America, coaching sessions at many companies have become as routine for executives a budget forecasts and quota meeting.”

~ Gary Stern, “A Coached CEO Can Be That Winning Edge”,
 Investor’s Business Daily, 2/28/00

“How do you provide career development as a just-in-time, bottom-line-driven business activity?  For an increasing number of organizations, the answer seems to be executive coaching.  In recent years, there has been an explosion in its use.”

~ Organizational Dynamics, 1/1/99

“For years, business people have used corporate coaches to help their companies work more effectively.  Now, an increasing number of individuals are turning to coaches for help in finding balance in their personal lives.”

~ The Spokane Spokesman Review, 12/15/98

"Today’s managers, professionals, and entrepreneurs are hiring coaches to help them with time management, a change in career, or balancing their work and personal lives.  People are looking to coaches as sounding boards and motivators who can offer a fresh perspective on career and life problems—but without the conflicting agendas of a spouse, family member, or even a mentor.”

~ Fortune, 9/28/98

“The coaching relationship also has a unique structure.  After an initial assessment of the client’s situation, the coach and client set specific goals for the client.  In each subsequent meeting with the client, the coach determines what goals have been met and why other goals were not.  Different set of goals is agreed upon for the following meeting.  The coach prods the client to keep to the action plan.”

~ The Business Journal, April 1999

“The hottest thing in management is the executive coach…Coaches are everywhere these days…Corporate coaches are in such demand that they can charge from $600 to $2,000 a month for three or four 30- to 60-minute phone conversations.”

~ Fortune, 5/21/00

"Once used to bolster troubled staffers, coaching now is part of the standard leadership development training for elite executives and talented up-and-comers at IBM, Motorola, J. P. Morgan, Chase, and Hewlett Packard.  These companies are discreetly giving their best prospects what star athletes have long had:  a trusted adviser to help reach their goals.”

~ CNN.com, 5/28/01

"People who want to stand out at work or face a job crisis increasingly turn to career coaches.  There are now an estimated 10,000 coaches nationwide, up from 5,300 in 1998.”

~ The Wall Street Journal, 6/26/01

“The goal of coaching is the goal of good management—to make the most of an organization’s valuable resources.”

~ J. Waldroop & T. Butler, “The Executive as Coach,” 
Harvard Business Review, November-December 1996

"Executive coaches are not for the meek.  They’re for people who value unambiguous feedback.  All coaches have one thing in common, it’s that they’re ruthlessly results-oriented.”

            ~ Claire Tristan, Fast Company, October 1996


“A coach may be the guardian angel you need to rev up your career.”

~  Money, 7/1/97




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